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Short Film Production

We are about to make films for presentation on an international stage.


All the assignments in Schoology are leading to  this event on January 17th, 2021.


Mr. McCane

Assigned: 11/16/20 Category: Assignment Points: 1000 Due: 01/11/21

Students are to develop a Creative Brief for their PSA non partisan vote production.

creative brief is a one to two page communication tool that outlines a marketing, advertising, music video, video game or fil project’s requirements, the client’s vision for a brand or a product, expectations, goals, and resources.

While it’s called a creative brief, it is really a communication tool, and communication is one of the most important aspects (even more important than creativity) of a successful marketing campaign. It helps ensure that all stakeholders in a project are on the same page from the start (this also helps the project run smoothly, stay on schedule, and, in the end, be successful). 

In our case, the goal is to educate the community about voting.  We have three objectives:

Educate on how to vote safely

Educate on where to vote safely

Educate on why voting is the most important thing a person can do as an American citizen.